A Shopify store redesign or refresh improves the store you already have: a stronger homepage and product pages, a clearer collection structure, a better mobile experience and a clearer path to checkout. It is $1,500–$3,500 CAD, quoted in writing before work starts, and the store stays in your name throughout.
Is this for me?
Each of these can usually be fixed on the store you already have, with its products, customers and orders left where they are. The first look tells you when it cannot.
The products have moved on and the photos have improved, but the homepage still looks the way it did in launch week.
Shoppers have to search or scroll past older stock to find the products that actually sell.
Menus, filters and product options that work with a mouse and fight a thumb.
Changing a banner or moving a section means code, because the theme was patched over the years rather than set up to be edited.
What we do
A homepage that says what you sell and where to start within the first screen. Product pages where photos, options, price, shipping and returns information and the add-to-cart button come in the order a shopper needs them. Sections are built so your team can edit them in the theme editor afterwards.
Collections and menus reorganised around how your customers shop, by product type, use or occasion, with filters to match. Where a collection is renamed or merged and its address changes, a redirect from the old address is set up before the change goes live.
Every template designed and checked on a phone first: menus and filters sized for a thumb, text readable without zooming, and the add-to-cart button within reach without scrolling back up.
From the menu to the cart: fewer dead ends, shipping information before the last step, and nothing between add-to-cart and checkout that the shopper did not ask for. The checkout itself is Shopify's; the redesign works on everything that leads to it.
Refresh or rebuild
A store that sells but looks tired usually needs a refresh rather than a new store. The products, customers, orders, apps and web addresses stay where they are, and the pages shoppers see are redesigned around them.
The store works and takes orders, but it looks dated, buries its best products or is awkward on a phone. The theme is current enough to build on, and the changes are to layout, content and structure rather than to how the business sells.
The theme has been patched so often that each change breaks something else, it is an older theme that only allows sections on the homepage, or the business has changed so much that little of the current store fits. A rebuild is quoted as a store build, and the written scope says why.
Moving to Shopify from WooCommerce, Wix or Squarespace is a move rather than a redesign, and its web addresses do change; how to keep your Google traffic through a move is set out in our migration guide.
How to move to Shopify without losing your Google trafficCost
A Shopify store refresh or redesign is $1,500–$3,500 CAD, plus GST where applicable. Where a project lands in that range depends on how many templates change (homepage, product, collection, cart and content pages), whether collections are reorganised, whether the current theme is kept or replaced, and how much product content needs rework.
The price is fixed in a written scope before work starts, and anything outside it is explained and priced before it goes ahead. A paid theme or a new app is billed by its provider, to your store. The free store review is a no-cost first look at what a redesign would need to fix.
The craft
The ten storefronts on our work page are concept stores: original designs built by Carrtel to show the level of thinking and craft a project gets. They are not client stores. Each one is a working shop you can browse, filter, choose options in and add to a cart, the way a customer would.
How it runs
Access through a Shopify collaborator account, then a look at the theme, the apps, the collections and how the store reads on a phone, before anything is quoted.
A written list of the templates and sections that will change, what will not, and a firm price, agreed before design starts.
The redesign built on a duplicate of your live theme, with a preview link to check on your own phone and desktop. The live store keeps selling meanwhile.
Published when you approve it, with the old theme kept in your theme library so it can be put back. Anything we got wrong is covered for 30 days after launch.
Pricing
A typical range for a refresh or redesign of an existing store, plus GST where applicable. The final price is fixed in a written scope before work starts. A paid theme and any apps are billed by their providers.
Questions
We look before we quote, and you keep what comes out of it either way.
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