Shopify design portfolio

Storefront directions for brands that want to stand apart.

Original ecommerce concepts, each exploring a different retail category, visual identity and shopping experience — from product discovery to the details that build confidence before checkout.

All ten are interactive. Open one and browse it, filter it, choose options, read the product detail and put things in a cart, the way a customer would.

Talk about your store Browse the concepts

Original Carrtel concept storefronts, each one a working shop. They show the level of thinking and craft we bring to a Shopify project.

Shopify store design and builds Redesign your store Hire a Shopify developer Start with a free store review

The set

10 concepts · 10 categories

Desktop storefront design for Fieldnote Apothecary: a pale bone page with wide margins, soft green accents and a quiet serif headline.

Interactive demoConcept storefront · Skincare & wellnessFieldnote ApothecaryA calm, ingredient-led storefront that makes a skincare routine feel considered rather than complicated.Explore live demo

Designed for

Ingredient education
Routine-based product discovery
Skin-type guidance

Try it: skin-type router · ingredient accordions · am/pm routine.

Desktop storefront design for Meridian Roasters: warm paper-toned layout with editorial type, a burnt-orange accent.

Interactive demoConcept storefront · Coffee & subscriptionsMeridian RoastersA warm, editorial storefront where the roast, the origin and the grind are the first things a shopper understands.Explore live demo

Designed for

Roast-level browsing
Origin storytelling
Subscription sign-up

Try it: subscribe or one-off · roast slider · grind selection.

Desktop storefront design for Null Reference Audio: near-black instrument-panel layout with monospace labels and a mint-green data accent.

Interactive demoConcept storefront · Hi-fi audio & electronicsNull Reference AudioA dark, instrument-panel storefront for buyers who want the specification before the sales copy.Explore live demo

Designed for

Specification comparison
Sound-quality explanation
Detailed product study

Try it: specification tables · compare drawer · measured plots.

Desktop storefront design for Atelier Vasse: an off-white page with an oversized serif headline reading “Furniture drawn before it is sold”, a thin rule of specification data, and a brass-toned button.

Interactive demoConcept storefront · Furniture & homeAtelier VasseAn architectural storefront where measurements, materials and lead times are part of the product story.Explore live demo

Designed for

Room-context imagery
Materials and measurements
Made-to-order enquiries

Try it: timber and finish options · measured drawings · lead times.

Desktop storefront design for Auravant Fine Jewellery: a near-black page with a lit solitaire ring on the right, cream serif headline reading “Every stone has papers”, and gold buttons.

Interactive demoConcept storefront · Fine jewelleryAuravant Fine JewelleryA quiet, low-lit storefront that puts proof and provenance ahead of the price.Explore live demo

Designed for

Certification and provenance
Sizing and engraving choices
Appointment enquiries

Try it: metal and size pickers · certificate panel · engraving.

Desktop storefront design for UNIT—07 Supply: a black page with a yellow ticker bar and an enormous headline in solid and outlined yellow type filling the screen.

Interactive demoConcept storefront · Streetwear & sneakersUNIT—07 SupplyA loud, high-contrast storefront built around limited drops and the urgency that comes with them.Explore live demo

Designed for

Drop and release timing
Sizing guidance
Sold-out and waitlist states

Try it: drop ticker · sold-out states · size run.

Desktop storefront design for Forge Nutrition: a deep navy page with condensed white and orange-red caps reading “No blends. No fairy dust.”, a product tub illustration and a row of figures beneath.

Interactive demoConcept storefront · Fitness & supplementsForge NutritionA bold, figure-led storefront that answers what is in the product before it asks for the sale.Explore live demo

Designed for

Ingredient and dose transparency
Goal-based product finding
Bundle building

Try it: flavour and format · dose panel · stack builder.

Interactive demoConcept storefront · Wine & spiritsMarchetti CellarA moody, editorial storefront that opens with age verification and treats the cellar as the story.Explore live demo

Designed for

Age verification on arrival
Responsible-drinking guidance
Bottle and vintage storytelling

Try it: age verification · region browsing · case builder.

Desktop storefront design for Tumble & Co Playhouse: a cream page with a large rounded headline in ink and coral, and three tilted pastel product cards carrying age chips.

Interactive demoConcept storefront · Kids & toysTumble & Co PlayhouseA bright, rounded storefront designed for a parent shopping quickly for a specific child.Explore live demo

Designed for

Shopping by age
Gift finding
Play-value explanation

Try it: age filter · gift finder · play-value detail.

Desktop storefront design for Northline Outfitters: a dark slate page with layered ridgeline shapes, condensed bone and burnt-orange caps reading “Gear rated for where you go”, and an orange primary button.

Interactive demoConcept storefront · Outdoor & adventure gearNorthline OutfittersA rugged, cinematic storefront that sorts gear by where it is going rather than by category.Explore live demo

Designed for

Terrain-based browsing
Kit list building
Weight and rating detail

Try it: terrain filter · weights and ratings · kit list.

From direction to launch

A concept is the start. Your store is built around your brand.

Every client project begins with the same questions: what makes the product worth choosing, what a shopper needs to understand before buying, and what should feel effortless on mobile. From there, we shape the design, build the storefront, connect the required systems, and test it before launch.

Understand the brand

Products, customers, competitors, and the story worth telling.

Shape the storefront

Navigation, page structure, product storytelling, and a visual direction that fits the brand.

Build what matters

Shopify theme work, connecting the tools you use, custom features, and mobile-first details.

Test and launch

Store checks, payments, shipping, analytics, and a clean handover.

Questions

About this portfolio.

They are original Carrtel concept storefronts, designed and built here to show our approach to ecommerce design across different retail categories. Each one is labelled as a concept on its card.

Yes. The concepts are not templates to copy exactly, but they show the kind of direction we can tailor around your products, brand, and customers.

The storefront is. Each concept is a working front end: you can filter it, choose options, open product pages and fill a cart, and it behaves the way a live store behaves. Checkout stops at a notice, because a concept has no payment provider, inventory or order system behind it.

Yes. During discovery, we confirm which product-discovery tools, custom features, integrations, or Shopify apps make sense for your store and scope them before work begins.

A conversation about what your store needs to achieve, then a written scope. If you already have a store, the free review is a useful place to start.

Ready to make your store feel like your brand?

Tell us what you sell, where you are today, and what needs to improve. We will help you choose the right next step.

Shopify store design and builds Redesign your store Hire a Shopify developer Start with a free store review

Talk about your store See Shopify pricing

Storefront directions for brands that want to stand apart.

A concept is the start. Your store is built around your brand.

Understand the brand

Shape the storefront

Build what matters

Test and launch

About this portfolio.

Are these client stores?

Can you create something inspired by a concept shown here?

Is the functionality in these demos real?

Can you build the functionality shown in a concept?

What is the first step for my store?

Ready to make your store feel like your brand?