The Conversion & Performance Sprint is Carrtel's Shopify speed optimization service. It works on the parts of a store that affect sales: page speed, the mobile experience, product pages, trust signals, cart flow and tracking. It is $500–$1,500 CAD, scoped in writing first, built on a copy of your theme and published only when you approve it.
Is this for me?
Most of them arrive slowly, one app, tag or banner at a time, which is why nobody notices until the store feels heavy on a phone.
Apps, tracking tags, pop-ups and bigger photos were added one at a time, and the store now takes noticeably longer to show a product on a phone.
An app promised a faster store; the store is no quicker, and there is one more script loading on every page.
People reach product pages and leave without adding anything, and nobody can say whether the page, the information on it or the wait is the reason.
Analytics and the Shopify admin disagree about orders, so there is no way to tell whether a change helped.
What we do
Apps that load on every page whether that page uses them or not, code left behind by apps you removed, photos far larger than the page shows, and third-party scripts such as chat and review widgets. Each one is removed, replaced or loaded only where it is needed, on a copy of your theme, one change at a time, so it is clear what each change did.
Every key page checked on a real phone screen: menus and filters that are hard to tap, text that needs zooming, an add-to-cart button pushed below the first screen, and pop-ups that cover the product before the shopper has seen it.
Photos, options, price and the add-to-cart button in the order a shopper needs them. Shipping, returns and contact details shown where the decision is made rather than in the footer, and the reviews you already collect placed where they help someone choose.
The steps from add-to-cart to checkout: the cart itself, anything that gets in the way of it, and what a shopper learns about shipping before paying. Then the tracking: your analytics and pixels checked so a visit, an add-to-cart and an order are each recorded once, which is what lets you judge the next change. The checkout itself is Shopify's; the sprint works on everything that leads to it.
Before anything changes
We start by measuring the pages that carry your sales, on a phone and on a desktop, and listing every app and script that loads on them; why a store gets slow in the first place is the subject of our guide.
Speed apps
We do not start with one. A speed app is one more app, with code of its own, and it does not take out the code other apps load or have left behind in your theme. That clean-up is manual work, and it is where the sprint begins.
Some apps do one narrow job well, such as compressing images, and if one is the right tool for your store we will say so and you choose whether to install it. The order of work does not change: remove what the store does not need, tune what is left, then measure the same pages again.
How it runs
Access through a Shopify collaborator account with only the permissions the job needs. The pages that carry your sales are measured, and every app and script on them listed, before anything is quoted.
A written list of what will change and what will not, in the order it matters, and a firm price, agreed before work starts.
Changes made on a duplicate of your live theme, one at a time, with a preview link so you can try them on your own phone before anything is published.
Published when you approve it, with the previous theme kept so it can be put back. The same pages are measured again, and you get a short note of what changed. Anything we got wrong is covered for 30 days.
Pricing
A typical range for one sprint, plus GST where applicable. Where your store lands in it depends on how many pages, templates and apps the work touches, and the final price is fixed in a written scope before anything starts. Your Shopify plan, paid themes and apps stay billed by their providers.
Questions
We look before we quote, and you keep what comes out of it either way.
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