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How we build

The standards behind the work.

How a project is run is decided before it starts: who owns what, what is in scope, how changes go live, and who is watching afterwards. This is how we run ours.

Standards

Six commitments, on each project.

None of them depend on the size of the job or how the engagement goes. They are how the work is done, so they can be stated before it starts.

01

You own it from day one

The repository and the Shopify admin are in your name, and we work as a collaborator. There is no handover problem at the end of an engagement because nothing was ever held.

02

Scope in writing before work starts

A written list of what is being done, a firm price and what you get, agreed before anyone opens an editor. Anything outside that list is explained and priced before it happens.

03

Changes you can see before they go live

Work is done in a copy rather than typed straight into your live site. You or your developer can read what changed before it goes out, and the record of it stays with you.

04

A way back for anything that ships

A change is checked automatically before it lands. A failed check puts the previous version back rather than leaving a half-changed site in front of customers.

05

Checked on the screen, not just in the file

A modern store is assembled in the browser, so a page can be correct in the code and wrong on the screen. We check what a visitor sees, on a phone and on a desktop.

06

Watched after launch

Monthly support re-checks the live site against the state it launched in, so a problem is found before a customer finds it. That is a different job from building it well, and it is part of the work.

Shopify Partner

Built on Shopify. Built around your business.

Carrtel is a Shopify Partner for storefront, theme, and operational work.

Questions

The ones worth asking any studio.

Anything we got wrong is covered for 30 days after a project goes live. After that, a monthly support plan covers keeping an eye on it and fixing things, and one-off problems are priced before they are fixed.

Automation plans cancel any month, with logins handed back within 24 hours. Project work ends when the agreed list is done. Nothing is set up to make leaving expensive.

A small team based in Calgary, serving the Calgary area and businesses across Canada. You deal with the person building it rather than an account manager relaying messages.

We say so, once, with the reasoning, and then build what you asked for if you still want it. Quietly building something different is worse than a short conversation.

Anything outside the agreed list is explained and priced before it starts, so extra work is agreed rather than discovered. Smaller Shopify jobs run $250–$750; larger ones are quoted after a short call.

Start with a written scope.

A short call to agree what the work is, what it would take, and what it would cost.