What it looks at
Four things, from the outside.
Everything here comes from your public store. There is nothing to install and nothing to give us access to.
What your store is built on
Whether it is Shopify, and which theme is running it.
How heavy the page is
How much is loading on your home page, and which apps are visible from the outside.
How many products you have
The size of your product list, where that can be read from the store itself.
The usual problems
The things that most often get in the way of sales, in the order they matter.
If the review shows a heavy home page or slow product pages, that is the work of the Shopify speed and conversion sprint.
What it cannot do
The limits, before you run it.
Knowing what the review covers makes the report easier to act on.
It cannot see inside your admin
Everything here is read from your public store, the way a customer or Google sees it. No login, no app to install, no passwords.
It is a first look, not a full check
The review finds what is visible from outside. That is useful, but it is not the whole picture.
It does not guess at your sales
It has no way to know what your visitors are worth, so it reports what it can see rather than a figure.
Questions
Free Shopify store review: common questions
If the report turns up something worth fixing.
Fixes and theme updates run $250–$750 depending on the job, written down and priced before anything starts.
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